Wednesday, September 16, 2009
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Recently I’ve come across a new brand for myself, called Erlik. I’ve take a look a several of their pairs and I’m really impressed. I’ve learned a bit about them and I’d love to present them to you today.
Erlik was started in the early 2000’s by Alex Masse, from Montreal, Quebec, Canada. He began the first line by bringing back classic 70's styles such as aviators. After developing a few nice styles, a manufacture was found in Italy where Erlik sunglasses are still made today. This is a significant difference that Erlik has over many of the larger brands who can now only claim to be from Italy. The brand grew in Canada via word of mouth now is going international.
Erlik Sunglasses - Mayday
Erlik Sunglasses - Detention
The quality of the frames is quite nice. I've had the chance to try on a few myself and what struck me first was the metal and hinges. They use alloys of monel, silver and beryllium which creates an near indestructible product that has a nice finish. The plastic frames use TR-90, which is used by a lot of high-end sports brands, so you could use them in sporting. Finally, the hinges are excellent. They are not held together by screws but use a flexible polymer curved hinge which is like nothing I've ever seen. Apparently, Erlik has the global patent for this so they are in the realms of IC Berlin and other European brands with this technological exclusivity.
The styles are very loud but not completely wacky. There is a pair here that will fit you. There are over 10 different styles in the collection right now and it is growing. My favourite styles are shown here now.
If you need more information about them check out their website and have a look around.
This post was written by: Sunglasses Guy
The Sunglasses Guy is a shallow but driven blogger who knows the ins and outs of the eyewear industry. Get ahold of him via e-mail or his Twitter