Wednesday, October 29, 2008
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Nike eyewear is certainly not the biggest of Nike categories but perhaps it should be. I hardly ever see people wearing Nike sunglasses, despite them having a nice looking and reasonably priced line of products.
Maybe this will change in the future. Designer Billy May has chosen Nike as the front for a concept design he has created. Called Nike Hindsight, it is supposed to provide the wearer with an extra 25% in their range of vision extending beyond your normal peripheral vision. The technology states that the sunglasses have fresnel lenses (similar to those used in a lighthouse) which can refract a wider range of light on the eye. Take a look at his design photos and explanation.
Innovative and cool looking
Though this is not a real product, it is interesting to see designers pushing the limits. Billy’s design drew so much attention that Nike started to receive request for their new product. With Nike now in the know, who knows what will come of it. I hope to see it in development.
Source: Yanko Design
Designer: Billy May
This post was written by: Sunglasses Guy
The Sunglasses Guy is a shallow but driven blogger who knows the ins and outs of the eyewear industry. Get ahold of him via e-mail or his Twitter